How to Use Printing in NYC to Grow Your Business
April 14, 2021
New York City is a hub for the world’s most vital and vibrant industries, and NYC companies, marketers, and business owners rely on print marketing as an effective way to communicate their brand identity and message. The growth of digital marketing notwithstanding, print remains essential for promoting special events, drawing attention to the unique aspects of their business, and capturing the hearts and imagination of consumers.
Bestype Printing serves as a trusted consultant and printer to both growing and established New York companies by providing custom printing solutions that best represent their brand. Most importantly, Bestype partners with businesses to create visually appealing print marketing that drives the development of a loyal customer base. In this article, we’ll take a look at how three of New York City’s most iconic and dynamic industries are using print to build their brand and boost customer engagement.
Consumer Appeal: Printing in the NYC Retail Industry
NYC is known for its exceptional shopping, with each neighborhood and borough offering something unique to local shoppers and international tourists alike. Even though these retail stores might differ, one thing they all have in common is their need for print marketing. Take AIRE Ancient Baths as an example. They are an upscale New York-based spa with locations around the world. Bestype has worked exclusively with AIRE Ancient Baths’ Tribeca location, which is in a historic building admired for its cast-iron architecture. The goal was to have customized window graphics printed as a part of AIRE’s marketing strategy. Not only did Bestype print and cut the graphics from premium vinyl material, but they also professionally installed it with a rapid turnaround time.
NYC’s fast-paced lifestyle makes for strong competition among fitness centers eager to prove they can cater to the needs of their busy clientele. Blink Fitness, a nationwide company with 100 gyms, is another example of a retail space that leveraged the expertise of Bestype printing to gain a competitive advantage. With the goal of customer safety in mind, Blink Fitness partnered with Bestype to design and create a wide variety of safety signage, including banners, posters, magnets, and side-walk boards. They also recently built a private online storefront so Blink Fitness managers can easily order marketing collateral, eliminating the need for manual work and multiple email threads.
Even international brands trust Bestype! Uniqlo, a Japanese fashion retailer that opened their first U.S. store in SoHo, has also collaborated with Bestype for their print marketing needs. Over the years, Bestype has worked closely with Uniqlo to print and deliver posters, name tags, and postcards, as well as vinyl lettering for all 48 stores across the U.S.
Recipe for Success: NYC Restaurants Rely on Print Marketing
New York City has some of the best local and international cuisine in the world. With this in mind, there is a lot of competition that requires restaurants to strategically market their business in a way that will make them stand out from the crowd. Rosa Mexicano, for example, is a New York-based restaurant founded in 1984 that has trusted Bestype with their print marketing needs. From menus and menu boards to window displays and table tents, Rosa Mexicano has built its presence near the iconic Lincoln Center with on-brand and engaging print marketing.
Bestype believes in creating long-term relationships with their clients, which is why they have worked with another vibrant NYC restaurant, Cafe Habana, on an annual basis to print and install eye-catching window signage in large format printing. This is one of the marketing strategies that draw diners to the restaurant and fully aligns with Cafe Habana’s brand.
Making It Work: Printing for NYC Fashion Houses
Being the fashion capital of the world, New York City is home to renowned luxury brands and high-quality local brands. Loeffler Randall is a high-end shoe and accessory designer based in SoHo. They’ve chosen Bestype to handle their print marketing for fashion lookbooks, note cards, invitations, and posters to showcase their unique products.
MZ Wallace is a handbag company in New York City that partnered with Bestype to ensure the highest quality for their print marketing. It’s important for MZ Wallace to keep their connection with their customers fresh, which is why Bestype prints and installs seasonal window graphics for them. MZ Wallace also trusts Bestype to print their hand tags and other in-store marketing materials.
Designers in NYC care deeply about the environment and creating high-quality, yet sustainable fashion. Rothy’s is an example of a sustainable shoe and handbag company based in West Village that has consistently ordered window graphics and other print marketing from Bestype over the years. Being able to trust not just the quality of the printed material but the partnership that honors each company’s mission and values is key to the success of the relationship.
Bestype is New York City’s Printer
Bestype is based in SoHo and has a committed in-house team consisting of 20+ printing and graphics specialists. They serve as consultants to help their clients maximize their marketing approach, as opposed to simply printing the requested material.
What makes Bestype unique is they don’t believe in outsourcing their projects. Instead, all printing is performed in-house. By eliminating the wait for the material to be imported or products to be shipped, they are able to accommodate the tight turnaround times and special requests of NYC’s most iconic industries.
An important part of Bestype’s continued success is that they are up-to-date with the newest printing technologies and are consistently expanding their demographics throughout the city.
Bestype is a partner to their clients and is proud to provide exceptional customer service and consistent results for businesses in the retail, restaurant, fashion, and other industries.
Wondering how a partnership with the premier local NYC print shop can transform your marketing? Click here for a quote today!
Image Credit: Freepik @ Creative Commons
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