Be a Part of NYC’s Reawakening!
May 20, 2021
NYC to Spend 10X on Summer Tourism Ads
Recently, Mayor de Blasio and the city’s official tourism agency, NYC & Company, announced plans for a new tourism advertising campaign to kick off in June of this year, called NYC Reawakens.
The unprecedented campaign involves a previously unheard-of financial commitment of $30 million to advertising, marketing, and promotion for New York City, with a goal of recovering more than half of 2019’s record-breaking tourism volume.
What does this mean for your business?
What this means is that the time is now to begin ramping up promotion and marketing efforts, with a special focus on signs, flyers, window graphics, posters, end caps, rack cards, brochures, and other visual communications that send a clear message:
NYC is OPEN, and so are you!
The key here is to make sure that as people start coming back to New York, they have no doubts that your business, store, restaurant, gallery, or venue is open and ready to welcome them.
What should you do next?
The answer is simple:
Contact us now to start planning your communications!
Leverage the power of print to create the experience your customers have been waiting for. Print marketing lets you inspire passion and show vibrancy as customers look for opportunities to come back. Print also allows you to encourage vigilance with signage, stickers, and materials that inform and protect.
Start now – appeal to customers with:
- Flyers, postcards, brochures
- Posters, banners, sidewalk signs
- Floor decals, window graphics, flags
Not sure where to begin?
Speak with one of our account managers today and let’s discuss your NYC Reawakening plans and how Bestype can help.
This is the time to start communicating – together, we can do this!