What to Look For in Printing Services
December 18, 2023
In the fast-paced world of business and marketing, having reliable printing services is crucial for creating a lasting impression. Whether you need business cards, promotional materials, or large-scale banners, the right printing services company can make a significant difference.
Before getting into business with the first printing services company you see, you should step back and assess the company from top to bottom. Here are the top aspects you should look for when comparing different printing services companies in New York City.
What to Look for in a Printing Services Company
During your search, look for the following pieces of information. You may need to browse the printer’s website, read reviews, and potentially call the printer to get the information you need.
Services offered
When selecting a printing services company, it’s essential to consider the range of services they offer – especially if you aren’t sure what type of service you need. A company that provides a diverse array of printing options is more likely to meet all your needs under one roof. Look for services such as:
- Digital printing
- Offset printing
- Large format printing
- Specialty finishes like embossing or foiling
While offering an array of services doesn’t guarantee that the printer is top-notch, it does show that the printing services company understands different types of printing and can handle any requests you might have.
Quality
The quality of printed materials reflects directly on your brand, and low-quality assets may not physically hold up well enough for your standards. Assess the printing company’s portfolio to gauge the quality of their work. Look for sharp images, vibrant colors, and attention to detail. A company that prioritizes quality will ensure your printed materials make a positive and professional impact.
Cost
While cost is a significant factor, it should not be the sole determining factor in choosing a printing services company. Consider the overall value for money, taking into account the quality of service and the range of options offered. Some companies may offer bulk discounts or package deals, so explore pricing structures to find the most cost-effective solution for your specific needs.
If cost is a significant factor in your search, consider contacting the printing services company to discuss rates. Representatives can often work with you to find a solution that fits your needs and price range.
Turnaround Time
In the fast-paced business environment, turnaround time is crucial. A reliable printing services company should be able to meet your deadlines without compromising on quality. Ask about the typical turnaround times for different types of projects and whether they offer expedited services for rush orders.
Success record
Research the printing company’s success record by reading customer reviews and testimonials. A reputable company should have a positive track record of delivering high-quality printing services and meeting customer expectations. Look for feedback on their reliability, customer service, and ability to handle unique or complex printing projects. Perhaps the best seal of approval that a company can have is returning customers, so look for reviews that mention whether the reviewer has worked with the printing services company before.
How to Determine Which Printing Services You Need
Before selecting a printing services company, you need to determine exactly what services you require. Consider the type of materials you need to print, the quantity, and any specific design or finishing requirements. This will help you communicate effectively with the printing company and ensure they can meet your specific needs.
If you aren’t sure what specific printing services you need, contact us to discuss your project. Our team can work with you to find out what type of printing service would best suit your needs.
Bestype Can Cover All Your Printing Services Needs
Choosing the right printing services company involves careful consideration of services offered, quality, cost, turnaround time, and the company’s success record. By thoroughly assessing these factors and understanding your specific printing needs, you can make an informed decision.
Whether you’ve worked with printers before or are just getting into your first printing project, Bestype can help. Bestype is the top NYC-based printing services company, serving New York for over four decades. Our team of experts are the best at what they do, so you’ll be in good hands no matter what your project needs are.