The Psychology Behind Effective POP Displays

April 26, 2024

Point of purchase (POP) displays are promotional campaigns that use displays made from materials such as cardboard or foam to highlight a specific product. These displays might include information about a brand, product, or specific promotion. The aim of POP displays is to generate interest in a business or product and drive sales. A print shop like Bestype Printing helps companies design and produce effective POP displays using psychological principles.

The Psychology Behind POP Displays

Effective POP displays catch customers’ attention and encourage them to buy a product. Display designs incorporate psychological factors like bright colors and incentives. Here is more information about the psychology that makes POP displays effective:

Attention-Grabbing Design

The goal of a visually interesting POP display is to capture customers’ attention as they are shopping. This can lead to interaction with your display, potentially leading to more sales. Implementing design elements such as vibrant colors, bold imagery, and eye-catching typography has the ability to make your display more psychologically interesting. Our team of graphic designers will help you create an attention-grabbing design. Our printers are able to produce high-resolution images and accurate colors on a variety of high-quality materials. We use color-matching techniques to confirm that the colors on your display print are true to your original design.

Introducing Urgency

POP displays can introduce a sense of urgency to shoppers. This may encourage some customers to make impulse purchases. Create a design with bold lettering to advertise limited-time offers or exclusive deals that incentivize customers. Using language such as “for a limited time only” or “while supplies last” can influence customers to take action so they don’t miss out on the deal.

Building Brand Recognition

Brand recognition refers to a customer’s ability to recognize your brand’s marketing attributes, such as your logo or colors. Building brand awareness and recognition could lead to higher advertising effectiveness and brand loyalty among customers. Apply these psychological principles by incorporating your brand’s colors, logo, and slogan in your POP display. These repeated elements enhance your brand’s visibility, drive engagement, and foster brand recognition with current and potential customers.

How To Increase Your Display’s Appeal

To increase the psychological impact of your display, collaborate with professional designers to create an engaging design. This grabs the attention of customers as they pass your display. Bestype Printing has the ability to increase the visual appeal of your POP display by printing captivating graphics and bold colors onto materials with various textures. Our wide-format printers enable us to create interesting shapes and free-standing display elements. These elements add depth and dimension to your display and encourage customers to interact with your product. Improving the design of your display creates a more visually appealing product that generates interest in your business.

Alongside colors, shapes, and graphics, implement persuasive messaging that encourages customers to engage with your display. This messaging has the ability to influence consumer behavior at the point of purchase. Persuasive language should be tailored to the intended audience and can include highlighting a limited-time offer, adding an endorsement that increases social proof, or drawing attention to your most popular product. These strategies have the ability to build trust with consumers and increase the perceived value of your products.

Contact Bestype Printing for POP Displays

Effective POP displays can influence consumer behavior and drive sales for your business. Using psychological principles and increasing your display’s visual appeal helps you create a POP display that encourages customers to buy your product. Bestype Printing is a premier printing company located in New York City focused on creating personalized, high-quality projects for our customers. Our team of designers can help you design and print a captivating POP display on a variety of different materials, including cardboard, canvas, and paper. Contact us today to begin discussing your display.