A Complete Guide to Poster Printing in NYC

What makes Bestype the right choice? Our poster printing NYC service has been rated highly by premier clients for decades and when you learn more about how we work and what we do, it’s easy to see why. You can find our work at product launches, on billboards, on paper posters, and more. Let’s take you through each step of our comprehensive design process!

• Step 1: We review your files and artwork to ensure we have the best possible full-color images, logos, fonts, and details to deliver your poster printing project on time and on spec.
• Step 2: We select the best type of paper for your project. Depending upon your requirements, we might go with matte paper or gloss paper, a lighter paperweight that can be rolled up and shipped in tubes, or a heavier paperweight for sturdiness, like a cover stock. Regardless, our goal is the same: Deliver your poster printing job with the maximum visual impact.
• Step 3: Our team prepares your job for production on our world-class, state-of-the-art equipment and presses. We pride ourselves on rigorous maintenance, preparation, and configuration for our poster printing in NYC customers.
• Step 4: We run your job in our SoHo NYC facility, quality check it thoroughly, and then package and prepare it for you. Want your poster printing job delivered locally in Manhattan on the same day? Done. Want it divided into small batches for shipment to your retail or office locations nationwide? We can do that too!

When you need world-class local poster printing or commercial print services, you need the best—you need Bestype.

Different projects have different design requirements. You want to work with a print shop that has multiple printing methods so that your custom poster printing needs are adequately met. Depending on the details of your project, we can choose the proper printing technique. For demanding NYC clients, Bestype offers two types of local poster printing solutions:

• Digital Poster Printing: The most common option chosen for today’s customers, digital poster printing uses a process that charges the ink elements and then applies the charged ink to the paper. Digital is delivered without the interim step of creating plates and is generally easier to execute for small jobs or those that involve variable output. It’s the dominant method in use today for projects of all sizes that need poster printing in NYC.
• Offset Poster Printing: Offset printing, also referred to as offset lithography, was the primary method in use until the last fifteen years when digital presses were generally able to match the quality and cost of ‘traditional’ offset methods. Offset uses either CMYK (continuous process) or Pantone (spot color) methods to specify the application of ink to paper. This is ideal for extremely high-volume applications or those involving large layers of deep colors, with a liberal application of inks.

In addition to choosing the best poster printer for your project, you need eye-catching images and graphics to create a poster that communicates your message successfully. Here are five proven guidelines for getting the most out of our poster design as you prepare for printing:

1. Less is More: When in doubt, reduce text and increase visual impact. You have mere fractions of a second to grab the viewer’s attention.
2. Go Big: Since posters are an inherently visual medium, the smart money is on going big with the design itself and the size of the finished product.
3. Use Bleeds: Let those images bleed over the edge of the paper or board so your poster printing process results in a clean, full-coverage design that wows the viewer.
4. Commit to a Color Palette: Bold colors are good, but aligned colors are even better. Use a color palette that has been designed to guarantee you have consistent color selections and that they complement one another.
5. Build on Your Brand: Poster printing in NYC will tell customers about your brand in a significant way, so commit to your brand guidelines. This includes using the colors, fonts, and images you use in other areas of your business. Make sure your logo shines through. Carry those colors and standards throughout the design so it feels original and personal.

As a reputable and reliable provider of printing solutions in New York City, Bestype is your one-stop shop for the most sophisticated or complex projects that you need to tackle. We all know that custom poster printing requires unique capabilities and our team delivers every time. Here is some valuable custom poster advice that you may want to take as you design your next NYC poster printing project:

• Large Format Poster Printing: Have you considered going large? Large format printing is a major custom poster printing NYC option that Bestype supports. From covering a window to covering an entire wall, large-format posters are a critical tool in the visual communication arsenal. We can deliver custom posters for both standard and large format needs.
• Paper Selections and Options: Try our high-quality heavyweight paper, or upgrade to super heavyweight with a matte finish to minimize glare in indoor settings. We have photo gloss papers too, perfect for applications involving a lot of striking photos or images. Some are full-gloss, and some are semi-gloss depending on your application. You could also use a poster board that’s ultra-thick and ensures the paper remains stiff when hanging or framing your poster printing in NYC.
• Special Shapes and Die Cuts: Your poster doesn’t have to be like everyone else’s poster and most would say it shouldn’t be. Think about changing the shape of the poster to match that of your logo or brand imagery, or cutting it to fit a specific surface or space.
• Unique Finishes and Mounts: Would you like lamination for your adhesive poster to protect it from the elements? Maybe consider mounting your poster so you can trust that it’s protected and ready for use with a rigid backing.