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Flyers, Posters & Banners – Print Marketing in NYC
By Bestype Printing & Imaging on April 20, 2020
New York City is the city that never sleeps. On any given day there are a plethora of activities to do and events to delight any imagination. Whether you are the next big band to be discovered by just the right person to make you famous, or a business looking to promote your products or services, Bestype Imaging can print anything and everything you need, right when you need it. Posters, flyers, banners pamphlets, and brochures are all at your fingertips.
Flyers, Posters, Vintage Posters NYC, Custom Banners NYC, & More!
As your go-to option for premium-quality printing in New York City, Bestype fulfills your business’s printing needs with services ranging from same-day flyer printing, brochures, vintage posters, custom banners, and much more. Here at Bestype, we also recognize that the world of printing in NYC, as well as figuring out your exact printing needs for your business, can be quite challenging. That is why, with our dedicated in-house team of 20+ printing consultants and graphics specialists, we have created a guide to help you decide what you need when it comes to flyers, posters, and beyond.
Know Which Printing Product is Best for You
Knowing the ins and outs of the printing industry and how it can relate to your NYC business is tricky. Do you need a flyer or brochure, canvas or poster, fabric banner or vinyl banner? The list goes on, and it’s easy to see why it can become confusing. Here at Bestype, we want to make sure you have all the information you need to help you make an informed decision as you have the best interest of your business at heart. Below is a summary of some prominent print marketing tools, and how you can leverage them to help your NYC business thrive.
Flyers & Posters
One of the most popular and in-demand print marketing products, a flyer, is usually a single, unfolded, printed sheet that is used to showcase and advertise your products, services, events, and more. Containing simple, quick to read and remember points, they fulfill the purpose of conveying information in a fast and effective way to those reading it. Flyers are generally printed on 8.5” x 11” paper to keep the cost low, but they can be printed in virtually any size, and are entirely customizable based on your needs. They can be one-sided if their purpose is to be hung up, or double-sided if they’re being handed off — the double-sided print will also insure more space availability for any information that needs to be communicated.
Regardless of their size or method of distribution, flyers can be leveraged for almost any cause and in any industry. They are commonly distributed by hand in populated areas where people pass by or gather around, and can also be enclosed in an envelope and mass-mailed to residents. Their electronic version could be used as an eco-friendly marketing strategy, and be emailed in large numbers to customers. However, with the first most common method in mind, flyers tend to have a relatively short lifespan. That means you will probably have no more than a few seconds to a minute to connect with potential customers and make a lasting impression of your business or message while using a flyer.
Posting Flyers in NYC
A good flyer needs to stand out visually in order to be effective and memorable. A professionally designed custom flyer with eye-catching colors and graphics can help fulfill just that. A beautiful flyer can attract customers who might otherwise quickly lose interest in the small piece of paper in front of them. After being granted permission, here are some ideas of places to post your flyer in NYC:
- Post offices
- Restaurants/coffee shops
- Town halls
- Barbershops/beauty salons
- Nail salons
- Ice cream stands
- Colleges/university squares
At Bestype, our expertise in NYC printing needs and trends, as well as knowing just the type of graphics that catch the attention of the savvy New Yorker, will come into play when creating your perfect, customized flyer that will serve to please and attract!
When you think of a poster, you might picture rock band posters covering the walls of teenagers’ rooms. Many of us grew up with posters hanging in our rooms, and what made them memorable was their eye-catching imagery and their inspirational messaging.
Posters are among the oldest forms of advertising and, as such, have become ingrained in modern society. They contain large prints and graphics that can be displayed or hung on a wall, and they have become another common print material used in marketing by many businesses, both large and small. Do you want to inform someone about a new product; tell them about a concert or festival in their area, or just let them know that there’s a sale coming up? All of these are goals that a poster can help you achieve.
Unlike flyers, posters are often bigger in size and printed in a glossier and more durable paper. The most commonly used sizes for posters are 18” x 24”, 24” x 36”, and 27” x 40”, and they are a brief informative ad that quickly makes a potential customer aware of either a special offer, event, or product.
Because of the positive reaction which they tend to evoke, posters now enjoy many uses other than advertising. Posters can, for example, be used for presentations, demonstrations, and other forms of message conveyance. Vintage posters can communicate art in a timeless way. However, regardless of their intended purpose, one universal rule applies to effective poster design — truly effective posters should display a perfect union between pertinent information and aesthetic appeal. Posters are designed in a way that allows all of the essential information about the subject to be passed on to the viewer in about two seconds or less. In other words, bold, legible, uncluttered, and therefore memorable.
Here at Bestype, we pride ourselves on being able to support you in figuring out your exact printing needs to help you make the right decision between a flyer, a poster, or even going as big as a banner.
When you want to get your message noticed, banners are one of the most effective tools you can use. Grabbing the attention of almost every eye that passes by, they effectively communicate the information that you want people to remember. Banners hang in storefront windows or lie flat, tethered against walls, fencing, and tables. They can stand upright as floor displays and float above the crowds, drawing eyes upward. They can be used outdoors or indoors, temporarily or permanently, and can come in a variety of materials.
Custom Banners in NYC
When it comes to banner printing, Bestype uses large-format machines to create even the wildest, most gigantic banners requested by our customers. Our machines print on paper, fabrics, vinyl, and canvas. No matter your need or vision, we can customize your NYC banner so that it brings to life the image in your mind exactly as you envision.
Ready to stand tall and coming in the ultimate transportable package, these types of banners collapse and store perfectly for reuse. Their length makes them the perfect candidate for eye-level information, and combined with high-quality design, they are hard to miss even by the busiest pedestrian rushing by.
With weights sewn into their hems, track banners are hung and printed on vinyl. Sturdy and durable, they can be used both indoors and outdoors regardless of the weather conditions. Here at Bestype, we provide you with the option of adding grommet finishing so that your banner can be hung in different ways and environments.
Indoor banners, outdoor banners, custom vinyl banners, pop up banners — the list goes on. You name it, and your dedicated team at Bestype will print it. Great as the world of banners may be, it can certainly be overwhelming to choose the right type based on your specific needs. Bestype, your friendly New York printer, is here to help make things easier.
Leverage Our Services For Your Needs
Whether you are a small business offering an experience or promoting an event, or a large business providing a range of services and products — no matter your industry — we at Bestype want to make sure you have an exceptional experience fulfilling your New York business’s printing needs. When you reach out to us with an idea, a design concept, or a marketing plan, or you are curious to know what your options are for print marketing, our helpful and knowledgeable technicians will guide you through each step in the process to achieve the perfect end product.
If you have a print plan, we can help perfect it. If you don’t, we can help create it. Whether you’re thinking of a flyer, a poster, or the biggest banner imaginable, we will help your vision fit. With our decades-long expertise in what we do for New Yorkers of every profession, we will be there to give you an assuring nod in deciding on the best design, style, size, and materials to match your activity.
Same-Day Flyer Printing NYC
Our Soho print shop even has your impromptu desires covered — rush printing and same-day flyer printing in NYC is our specialty. Bestype is known for rush printing services and can deliver quality results quickly, whether it be for a store opening, a presentation, or any other last-minute event or idea. Our modern, state-of-the-art printing equipment and processes enable rush and same-day printing for posters, brochures, flyers, and more. In a city famous for its energy, it only makes sense for you to be busy, and for us to be busy printing for you — effortlessly, flawlessly, and quickly.
Regardless of your size, your business, or your needs, we believe you deserve the best quality printing New York has to offer, and we know we can provide you with just that and even more.
Reach out today, and let’s discuss your journey ahead.
Image Credit: Unsplash @Creative Commons